A Cottage By Any Other Name...
What’s in a name? Is it really important? I suppose if your name was Andy Hitler, or Otis John Simpson, or maybe Richard Head, then perhaps you might have a stronger opinion. (Giving you a moment to ponder… wait for it… wait for it… get it now?) Don’t even get me started on the parents, whose surname is “Da,” who named their kid “Zippidy-Do.” In the immortal words of Dave Barry, I swear I am not making that up. Google it. (Or Bing it. We are equal opportunity web browsers here.) Admittedly, I myself play the moniker manipulation game. This may come as a shock to many of you [insert dripping sarcasm here]: Goodman is not my given name. (GASP!) But… it is. True story. Goodman is my name. But it isn’t. Scratching your head yet? Put it this way – A general rule of marketing is that people are less likely to buy something if they can’t pronounce it. Volkswagen found this out the hard way, eventually creating a self deprecating ad campaign to bolster lagging sales for the ...